xTRES Padel×Weleda
Proposal · June 2026
Partnership Brief / 06.2026

xTRES Padel×Weleda

Highly engaging padel content with a proven track record of engagement and valuable brand activations. Built to engage with highly active padel fans and channel followers with a high affinity convention for branded partners and products.

Solo Padel Tour4 CitiesWellness · Weleda
Barcelona/Madrid/Málaga/Bilbao/
Barcelona/Madrid/Málaga/Bilbao/
01 / Intro

Who we are

xTRES player in action
↳ xTRES · Behind the scenes

xTRES Padel is the leading social media channel in the padel industry. Authentic content with series that have created organic buzz online and across the world of padel since 2022.

With the help of the world's best players, Coello, Tapia and Galán, and pro coaches like Ovide, Pratto and Martinez, Tresco and his team have worked with prominent brands, constantly balancing organic product placement with quality content.

Instagram
81K
followers
12.6M
visitors · last 90 days
YouTube
82K
subscribers
60.9M
impressions
02 / The Series

Solo Padel
Tour

The new series SOLO PADEL TOUR will be the world's first ever individual padel circuit. Season one lands in four cities, with content built around the players and their story in the sport.

EP / 01
Barcelona
Season 01
EP / 02
Madrid
Season 01
EP / 03
Málaga
Season 01
EP / 04
Bilbao
Season 01
Player ready on court
On court
Match-day storytelling
Player off court
Off court
Lifestyle & culture
Weleda × SOLO key visual
03 / Case Studies

Proven
Engagement

Real numbers from previous campaigns. Content that moves the needle.
Black Friday Sorteo case study
75K
engagements · IG reel
View post →
500€ vs 20€ case study
500€ vs 20€
comparison format · viral
Ale Galán case study
Ale Galán
pro tutorial series
04 / The Proposal

Built to engage
with your brand

The project offers 3 integration layers for partners, scaling from full title ownership to targeted single activations.

Layer 01 · TitleMaximum exposure

Title partnership of the entire project

Dominant logo placement in all possible ways — series title lockup, on-court branding, episode bumpers, social key visuals, and every give-away mechanic. The tour becomes co-signed by your brand.

  • Co-branded series title lockup (Weleda × SOLO)
  • Logo in all episode intros, outros and thumbnails
  • Dominant placement across IG & YT social cuts
  • Headline mention in every press / partner asset
Weleda × SOLO title lockup
Weleda MVP branded segment example
Layer 02 · PremiumRecurring segment

Premium partnership with a fixed branded section

A fixed branded section, CTA and activation repeating in every episode — e.g. Weleda MVP of the episode, awarded to the player of the match with a consistent visual identity across the season.

  • Branded recurring segment in each episode
  • Fixed CTA + activation tied to your product
  • Co-branded social cut-downs from the segment
  • Consistent visual identity across all 4 cities
Layer 03 · SingleTargeted KPIs

Single brand activation with marked KPIs

A one-shot, targeted activation built around clear KPIs — for example a give-away raffle of a hero product, designed to maximise reach, engagement and qualified leads in a single high-impact moment.

  • Single give-away / raffle mechanic
  • Clear KPIs: reach, engagement, qualified leads
  • Dedicated IG reel + supporting stories
  • Optional product seeding with pro players
Sorteo Weleda give-away example

Let's play.

xTRES Padel × Weleda, a partnership built on authentic content, cultural relevance, and conversion.

xTRES×Weleda